Vol. 14 No. 2(28) (2023): Organizations and Markets in Emerging Economies

Vol. 14 No. 2(28) (2023)

Organizations and Markets in Emerging Economies
Published 2023-07-13

Front Matter

Sigitas Urbonavicius
Editorial Board and Table of Contents
215-218
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Special Issue in Marketing

Vaida Lekaviciute | Vilte Auruskeviciene | James Reardon
Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting
220-241
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Sigitas Urbonavičius | Mindaugas Degutis | Ignas Zimaitis | Vatroslav Skare
Impacts of Store Trust Antecedents on Willingness to Disclose Personal Data in Online Shopping
242-259
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Naghmeh Nik Bakhsh | Linda D. Hollebeek | Iivi Riivits-Arkonsuo | Moira K. Clark | Ramunas Casas
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
260-285
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Rasuolė Andrulienė | Sigitas Urbonavičius
The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention
286–303
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Desi Arisandi | Fei Gao (Phoebe) | Chin Moi Loh
What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes
304-325
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Rūta Repovienė | Aušra Pažėraitė
Communicating the Value of Waste Management to Customers: Focus on Website Content
326–346
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Asta Svarcaite | Agne Gadeikiene
Exploring Value Co-Creation in Sharing Platforms by Applying DART Framework
347–365
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Kristian Pentus | Mariia Ruusu | Andres Kuusik | Liudmyla Dorokhova | Kerli Ploom
How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View
366-385
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Sofia Gumilevskaya | Joseph Devlin | Daniel C. Richardson | Habiba Diab | Zutao Liu | Phoebe Casey-Miller
Addressable TV Advertising Enhances Advertising Effectiveness
386-411
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Karina Adomaviciute | Vytautas Dikcius | Ignas Zimaitis
MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course
412-435
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Oleg Melnikov
Heuristic Rules for the Dynamic Pricing Problem
436-457
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